It begins:
The market for refurbished PCs is booming, thanks to several drivers, says IDC analyst David Daoud. On the one hand, the weak U.S. economy has squeezed IT resources, making secondhand PCs, laptops in particular, more cost-efficient alternatives to paying top dollar for new machines. On the other hand, emerging economies in such African countries as Ghana are migrating to the online world, expanding the demand for entry-level, utilitarian PCs that can handle such basic activities as Web surfing and Microsoft Office.
In Daoud’s estimation, Microsoft’s introduction of its MAR (Microsoft Authorized Refurbisher; 425/721-4254; www.microsoft.com/oem/mar) program last October comes at a perfect time. MAR’s primary service is to provide PC refurbishers an easy-to-use means of securing volume licensing for Microsoft Windows on refurbished machines. Through this service, MAR gives refurbishers a scalable means to install Windows on however many PCs they refurbish in a given day, month, or year.
Complete article: Microsoft Authorized Refurbisher, Product Of The Week
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IDC Processor Magazine, recycle, refurbish, Robyn Weisman, Windows, Microsoft Authorized Refurbisher
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