Rutherford, N.J.,-based Boiling Springs Savings Bank has become a rare thing these days: a consumer-oriented institution that focuses primarily on its local customers. “We’re a state-chartered savings bank and we have $1.2 billion in assets with 16 branches and 17 locations in northeastern New Jersey,” says Ken Emerson, first senior vice president and chief information and technology officer at Boiling Springs Savings. “On the deposit side, we’re primarily a retail shop. On the lending side, we offer a straightforward array of mortgage and home equity products, [while] we also have a niche in construction and commercial real estate lending,” he says.
One of the bank’s greatest strengths is its ability to give its customers better care and attention than the average national bank. But providing excellent customer service online can get sticky, especially when phishing and pharming scams abound.
“The volume of phishing was rapidly ramping up in the 2000s, and I was concerned with our customers and their likelihood of being duped,” says Emerson. In a bit of serendipity, Comodo (www.comodo.com) approached Boiling Springs Savings Bank to tell Emerson about its EV (extended validation) SSL Certificates because Comodo was targeting financial institutions in Boiling Springs’ vicinity.
“[Comodo] gave us a demo and showed us how easy it was to implement, and we felt it was a simple thing for us to do to protect our customers,” says Emerson. “People want to have access to things on a 24-hour basis, but giving them that tends to create problems in that they want access, but they don’t want [to spend] a lot of time remembering passwords and protecting themselves. Anything that we can do to help them out in that regard is always beneficial.”
Emerson says he didn’t look at competing products because Comodo’s EV SSL does exactly what Boiling Springs needs it to do. “I certainly did some due diligence and saw that Comodo was a recognized entity worldwide and competed with VeriSign, and we were comfortable with what it was offering,” he says.
Complete Article: Better Care & Attention: Boiling Springs Bank Relies On Comodo EV SSL To Protect Its Customers
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