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Variety Article, “Industry tries to avoid another format war: Tech titans give peace a chance“

Here’s an excerpt of the aforementioned story, which was part of the 3-D Summit Featurette Section in the December 1, 2008 issue of Daily Variety..

The situation “will ultimately force (a combined distribution method) that allows somebody to go pull a Blu-ray disc off the shelf or download a 3-D HD version, buy a pair of glasses, have a 3-D-ready TV, and see 3-D versions of movies in the living room,” says Doug Darrow, brand and marketing manager at Texas Instruments, which makes the DLP chip used in Samsung’s and Mitsubishi’s rear-projection 3-D systems.

Complete Article: Industry tries to avoid another format war: Tech titans give peace a chance

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