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Profile & Case Study: INetU and BMW of North America
Back in 2011, I wrote a case study showing why BMW of North America chose INetU to host a critical … [Continue Reading]
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Blog Posts: Staffing for Converged Infrastructures Series for Zenoss
Zenoss is an infrastructure monitoring provider that focuses on offering hybrid IT infrastructures … [Continue Reading]
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Bylined Article: Wrong Way for Law Technology News
I wrote this cover story in the fall of 2011 for Law Technology News, and it was one of the greatest … [Continue Reading]
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Case Study: SimpleSignal and Edgewater Networks
Edgewater Networks makes solutions that connect, monitor, and secure IP-based audio and video … [Continue Reading]
Translate features into value for your customers
Your latest enterprise-level product is flat-out awesome. You can list five groundbreaking features right off the top of your head.But how do you translate these advantages into a compelling story that captures the imagination of your prospects? How do you differentiate through something other than features and benefits?
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In other words, you hire me.
I’m an experienced B2B copywriter who specializes in helping enterprise IT companies distinguish their solutions in the marketplace through compelling case studies, profiles, bylined articles, white papers, blog posts, and other marcom content.
My background and experience makes me uniquely qualified to tell authentic, well-researched stories that grab readers — and turn those prospects into customers.
See how I'm different.
Take a look at the services I offer.
Check out some samples of my work.




