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Ebook: How 5 Enterprise Companies Maintain Optimal Performance in their .NET Environments
Founded in 2008, AppDynamics is an industry-leading APM (Application Performance Management) vendor … [Continue Reading]
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Whitepaper: Top 5 Benefits From Incorporating Factory Manufacturing Sustainability Initiatives
Aptean is an enterprise application provider that provides industrial-strength: CRM (Customer … [Continue Reading]
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Blog Posts: MSP Information & Tips for StorageCraft
StorageCraft Technology Corporation provides disaster recovery and business continuity solutions, … [Continue Reading]
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Profile & Case Study: INetU and BMW of North America
Back in 2011, I wrote a case study showing why BMW of North America chose INetU to host a critical … [Continue Reading]
Translate features into value for your customers
Your latest enterprise-level product is flat-out awesome. You can list five groundbreaking features right off the top of your head.
But how do you translate these advantages into a compelling story that captures the imagination of your prospects? How do you differentiate through something other than features and benefits?
You hire someone who knows your business and can tell a great story. Someone who has covered your industry as a journalist … and who has professional training in storytelling from the country’s best film program.
In other words, you hire me.
I’m an experienced B2B copywriter who specializes in helping enterprise IT companies distinguish their solutions in the marketplace through compelling case studies, profiles, bylined articles, white papers, blog posts, and other marcom content.
My background and experience makes me uniquely qualified to tell authentic, well-researched stories that grab readers — and turn those prospects into customers.
See how I'm different.
Take a look at the services I offer.
Check out some samples of my work.
But how do you translate these advantages into a compelling story that captures the imagination of your prospects? How do you differentiate through something other than features and benefits?
You hire someone who knows your business and can tell a great story. Someone who has covered your industry as a journalist … and who has professional training in storytelling from the country’s best film program.
In other words, you hire me.
I’m an experienced B2B copywriter who specializes in helping enterprise IT companies distinguish their solutions in the marketplace through compelling case studies, profiles, bylined articles, white papers, blog posts, and other marcom content.
My background and experience makes me uniquely qualified to tell authentic, well-researched stories that grab readers — and turn those prospects into customers.
See how I'm different.
Take a look at the services I offer.
Check out some samples of my work.