Profile & Case Study: INetU and BMW of North America

I wrote an INetU case study “Hosting With Horsepower” for Processor Magazine in 2011. INetU thought my piece so effectively captured its corporate essence that its marketing team now uses the piece as its showcase company profile!

INetU Case Study: Hosting with Horsepower (PDF)

INetU Case Study Link

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Profile: Greenberg Glusker 50th Anniversary for Variety

Greenberg Glusker has been a top entertainment industry law firm for over 50 years, representing stars like Tom Cruise and writers like Tom Clancy. Variety asked me to write a profile of Greenberg Glusker in celebration of the firm’s 50th anniversary.

Original PDF: Greenberg Glusker 50th Anniversary Profile

…Of all the firms Smith met with, only Greenberg Glusker Fields Claman & Machtinger met both of his requirements. “It was the favorite place (at which) I interviewed, and I met at least (twice as many) people there as I met at any other firm,” Smith says. “(Partner) Elisabeth Moriarty introduced me not just to the lawyers but the secretaries, paralegals, runners, kitchen staff, everybody…”

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