Are You Treating Your Customers Like Fish in a Barrel?

Last year a friend of mine, a hair stylist living in another city, told me about her latest promotion. Her current customers would get 10% off of her services with every new referral they brought in. Then this new customer would get a Groupon-esque 50% of her first appointment. “I’m glad you’re not my stylist!” […]

Blog Posts: Staffing for Converged Infrastructures Series for Zenoss

Recently I completed a three-part series of posts of the subject of staffing for converged infrastructures. Part 1: Taking Charge of the Changes observed how a senior director at a SaaS firm went about reorienting his staff. Part 2: Don’t Forget the Human Element looked at the importance of aligning people with your business goals. And Part 3: The Hiring Manager’s Perspective delineated some of the challenges IT departments face in finding the best people for their organization.

You can click on the above links to read these posts on the Zenoss blog or click on the PDFs below:

Original PDF: Staffing for Converged Infrastructures, Part 1: Taking Charge of the Changes

Original PDF: Staffing for Converged Infrastructures, Part 2: Don’t Forget the Human Element

Original PDF: Staffing for Converged Infrastructures, Part 3: The Hiring Manager’s Perspective [Read more]

Case Study: SimpleSignal and Edgewater Networks

Edgewater Networks makes solutions that connect, monitor, and secure IP-based audio and video communications for service providers and enterprises. I wrote this case study for the company to show how its ability to provide VoIP services “from the ground up,” as well as seamlessly integrate with legacy PBX systems made it the best choice for cloud-based UC (Unified Communications) provider Simple Signal.

Original PDF: Edgewater Networks Case Study [Read more]

Profile: Greenberg Glusker 50th Anniversary for Variety

Greenberg Glusker has been a top entertainment industry law firm for over 50 years, representing stars like Tom Cruise and writers like Tom Clancy. Variety asked me to write a profile of Greenberg Glusker in celebration of the firm’s 50th anniversary.

Original PDF: Greenberg Glusker 50th Anniversary Profile

…Of all the firms Smith met with, only Greenberg Glusker Fields Claman & Machtinger met both of his requirements. “It was the favorite place (at which) I interviewed, and I met at least (twice as many) people there as I met at any other firm,” Smith says. “(Partner) Elisabeth Moriarty introduced me not just to the lawyers but the secretaries, paralegals, runners, kitchen staff, everybody…”

[Read more]